The tips of the letters pointing diagonally upward to the right indicate “liveliness” and contain the idea of “continuing to challenge ourselves and moving forward daily.” The bold type expresses an image of dignity and technology. The letter “O” of Fuso has a special feature signifying two meanings. The first is the will of “unity, drive and security” as the basis of “Fuso Spirit.” The second is the image of advancement in the three primary business operations of special purpose machines, die production and parts production, each of which supports the others.

The new tagline (corporate slogan) “always forward” was designated to represent the basis of action and thinking behind the “challenge,” “unity and drive” and “realization” related to the pillar of “originality (effort)” under the “Fuso Spirit.” These words, familiar and clear to everyone, remind us of the continuous challenge of the company and remind each and every one of our employees to challenge themselves with new things in their daily work environment. We convey the mind of Fuso Machine Works inside and outside the company in this simple and effective message.